Predictika · Customer engagement platform quotes

An AI sales agent's Braze platform quote, checked before it goes out

An AI sales agent prepares an annual Braze platform quote: the edition (Braze Go, Select, Pro or Enterprise), the contract term, the monthly active users, the Action Credits bought against the planned email, SMS, RCS and WhatsApp sends, the edition features, the BrazeAI and Data Platform add-ons, the support plan, the services, the discounts and the annual total the quote states. Before it goes out, the agent sends it to Predictika, which checks it against a declarative model of how those choices fit together and returns a verdict, every reason and the total it computed.

Scope: One annual Braze platform quote: edition, term, monthly active users, Action Credits, edition features, add-ons, support, services, discounts and the stated annual total. See everything this validator covers

This validator models annual Braze platform quotes, not just the scenarios shown below.

  • Edition and features — Braze Go, Select, Pro and Enterprise, with increased orchestration starting at Select, Predictive AI, AI personalized recommendations, Message Prioritization and dashboard user groups starting at Pro, and advanced experimentation with the BrazeAI Agent Console and enterprise governance at Enterprise.
  • Users and credits — the monthly active users against a minimum for each edition and a ceiling for Braze Go, and the shared Action Credits pool against the planned email, SMS, RCS and WhatsApp sends, which use credits at different rates.
  • Add-ons, support and services — the expanded BrazeAI Decisioning Studio and Data Platform add-ons, the Premier support plan, and the Onboarding and Migration, Deliverability at Scale and Project Acceleration services.
  • Discounts and totals — the multi-year term discount and an extra discount, where a sales rep can give a little, a deal desk must confirm more and a larger one is blocked, very large user counts and long project engagements go to a person, and the stated annual total is compared with the total computed from the quote.

Any Braze platform quote that touches these rules is in scope — not only the scenarios pictured here. Not covered: per-send overage, taxes, partner services and currencies other than US dollars. Edition names, the edition feature split, the Action Credits pool and the service categories follow public Braze web pages; all prices, user minimums and ceilings, credit rates, discount steps and approval thresholds are modeled from comparable products and are illustrative, not published by Braze.

The AI sales agentBuilds the platform quote from the conversation with the marketing team and says it is ready to send.
Predictika validatorChecks every rule at once and returns the verdict, each finding, and the computed figures.

6 scenarios in 2 groups · each group runs from the agent’s first attempt to the outcome · click one to switch

What the agent proposes

The AI sales agent says

Illustrative agent statement. The validator receives the structured request below.

Proposing agent: AI sales agent (scripted)

Before sending, the agent must call Recorded run

Predictika validator


      
Waiting for the call.

Where rules-based CPQ gets it wrong

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Our assessment of what a typical rules-based CPQ (product rules, price rules and validation rules, as in Salesforce CPQ) does with the same cases. It is a judgment about effort and reliability, not a claim that nothing can be built.

What the validator caughtTypical rules-based CPQPredictika
Features that start at a higher editionOnly with care
Predictive AI, recommendations, Message Prioritization and user groups start at Pro, orchestration at Select and advanced experimentation and governance at Enterprise, so every feature needs its own rule against the edition and a new feature means a new rule.
The edition is one choice and every feature is checked against it in the same pass.
Add-ons and support that need a higher editionOnly with care
The Decisioning Studio add-on and the Premier support plan are quoted only on Pro or Enterprise, so changing the edition can add or remove several findings at once.
Edition, add-ons and support are checked together on every call.
Minimums and ceilings that change with the editionOnly with workarounds
Each edition has its own user minimum and Braze Go also has a ceiling, so a rule is needed for every edition and a user count that is fine on one edition fails on another.
The limit for the chosen edition is computed inside the model and compared with the users entered.
Credits that must cover sends on four channelsOnly with workarounds
Email, SMS, RCS and WhatsApp use credits at different rates, so a rule must add up the planned sends of every channel and compare them with the credits bought.
The planned credit use is computed from every channel and compared with the credits bought.
A stated total that must match the computed oneOnly with workarounds
The total comes from users, edition rate, credits, add-ons, support, services, the term discount and the extra discount, so a rule must recompute it and compare it with the stated figure.
The total is computed inside the model and compared with the stated one.
Every problem returned in one answerOnly with workarounds
Rules tend to fire as the quote is saved or a step is completed, so a rep often fixes one error and meets the next.
All findings come back together, so the agent can fix them in a single pass.

What this validator catches: findings from its test cases

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Every rule is checked on every call, in any order the choices arrive; one problem never hides another. Blocking findings stop the quote; approval findings need a person to sign off; everything else is computed.

1A contract term of 4 years is outside the 1 to 3 year range.
249 thousand monthly active users is below the 50 thousand minimum for this edition.
3Braze Go is quoted for up to 250 thousand monthly active users; the quote has 251 thousand.
4Planned sends need 30,000 tenths of a thousand Action Credits; the quote buys 29,000 tenths of a thousand.
5Increased orchestration capabilities start with Braze Select; the quote has Braze Go.
6Predictive AI, AI personalized recommendations, Message Prioritization and dashboard user groups start with Braze Pro; the quote has Braze Select.
7Advanced experimentation with BrazeAI Agent Console and enterprise governance are Braze Enterprise features; the quote has Braze Pro.
8The Premier support and services plan is quoted on Braze Pro or Enterprise; the quote has Braze Go.
9The expanded BrazeAI Decisioning Studio add-on is quoted on Braze Pro or Enterprise; the quote has Braze Select.
10Deliverability at Scale is quoted for email senders; the quote plans 0 thousand emails.
11An extra discount of 6 percent is above the 5 percent a sales rep can give; a deal desk should confirm it.
12An extra discount of 16 percent is outside the 0 to 15 percent range.
135,001 thousand monthly active users is a very large deal that a person should price.
1441 days of Project Acceleration is above the 40 days a standard quote carries; a person should confirm the scope.
15The quote states an annual total of $389,999.00; the modeled prices give $390,000.00.

Scenarios and results

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The recorded result of the validator for each scenario on this page: the request the AI agent sent, the verdict, and every finding, in the order they appear above.

1. Braze Go quote for 300 thousand users: A Braze Go quote for 300 thousand monthly active users with Predictive AI, the Decisioning Studio add-on, Premier support, Deliverability at Scale, an 18 percent extra discount and a total that is too low

The agent's request. Please quote Braze Go for 300 thousand monthly active users on a 2-year term. It includes Predictive AI, the expanded BrazeAI Decisioning Studio add-on and the Premier support plan. The services are Onboarding and Migration and Deliverability at Scale. The plan buys 8 blocks of 100,000 Action Credits for 500 thousand SMS messages and 100 thousand WhatsApp messages. An extra discount of 18 percent is applied. The quote states an annual total of $329,972.00. It is ready to send.

Verdict: Blocked.

  • Braze Go MAU ceiling. Braze Go is quoted for up to 250 thousand monthly active users; the quote has 300 thousand.
  • Action Credits short of planned sends. Planned sends need 10,000 tenths of a thousand Action Credits; the quote buys 8,000 tenths of a thousand.
  • Pro features on a lower edition. Predictive AI, AI personalized recommendations, Message Prioritization and dashboard user groups start with Braze Pro; the quote has Braze Go.
  • Decisioning Studio add-on needs Pro or higher. The expanded BrazeAI Decisioning Studio add-on is quoted on Braze Pro or Enterprise; the quote has Braze Go.
  • Premier support needs Pro or higher. The Premier support and services plan is quoted on Braze Pro or Enterprise; the quote has Braze Go.
  • Deliverability service without email. Deliverability at Scale is quoted for email senders; the quote plans 0 thousand emails.
  • Extra discount out of range. An extra discount of 18 percent is outside the 0 to 15 percent range.
  • Stated total does not match. The quote states an annual total of $329,972.00; the modeled prices give $344,972.00.

2. Braze Go quote for 300 thousand users: The agent resubmits after fixing the errors

The agent's request. Please quote Braze Pro for 300 thousand monthly active users on a 2-year term. It includes Predictive AI, the expanded BrazeAI Decisioning Studio add-on and the Premier support plan. The services are Onboarding and Migration and Deliverability at Scale. The plan buys 10 blocks of 100,000 Action Credits for 500 thousand SMS messages and 100 thousand WhatsApp messages. An extra discount of 18 percent is applied. The quote states an annual total of $507,365.00. It is ready to send.

Verdict: Blocked.

  • Deliverability service without email. Deliverability at Scale is quoted for email senders; the quote plans 0 thousand emails.
  • Extra discount out of range. An extra discount of 18 percent is outside the 0 to 15 percent range.

3. Braze Go quote for 300 thousand users: The agent resubmits after fixing the errors

The agent's request. Please quote Braze Pro for 300 thousand monthly active users on a 2-year term. It includes Predictive AI, the expanded BrazeAI Decisioning Studio add-on and the Premier support plan. The services are Onboarding and Migration and Deliverability at Scale. The plan buys 15 blocks of 100,000 Action Credits for 5,000 thousand emails, 500 thousand SMS messages and 100 thousand WhatsApp messages. An extra discount of 5 percent is applied. The quote states an annual total of $584,075.00. It is ready to send.

Verdict: Allowed.

  • Quote summary. Braze Pro edition, 300 thousand monthly active users, 10 percent total discount, estimated annual total of $584,075.00 at modeled prices.

4. Braze Pro quote with a four-year term: A Braze Pro quote on a four-year term for 40 thousand users with advanced experimentation, enterprise governance, RCS sends, a 12 percent extra discount and 45 days of Project Acceleration

The agent's request. Please quote Braze Pro for 40 thousand monthly active users on a 4-year term. It includes advanced experimentation with the BrazeAI Agent Console and enterprise governance. The services are Onboarding and Migration and 45 days of Project Acceleration. The plan buys 50 blocks of 100,000 Action Credits for 20,000 thousand emails, 500 thousand SMS messages, 2,000 thousand RCS messages and 100 thousand WhatsApp messages. An extra discount of 12 percent is applied. The quote states an annual total of $178,120.00. It is ready to send.

Verdict: Blocked.

  • Term out of range. A contract term of 4 years is outside the 1 to 3 year range.
  • Below edition minimum MAU. 40 thousand monthly active users is below the 50 thousand minimum for this edition.
  • Action Credits short of planned sends. Planned sends need 70,000 tenths of a thousand Action Credits; the quote buys 50,000 tenths of a thousand.
  • Enterprise features on a lower edition. Advanced experimentation with BrazeAI Agent Console and enterprise governance are Braze Enterprise features; the quote has Braze Pro.
  • Stated total does not match. The quote states an annual total of $178,120.00; the modeled prices give $182,120.00.
  • Extra discount above sales authority. An extra discount of 12 percent is above the 5 percent a sales rep can give; a deal desk should confirm it.
  • Large project acceleration. 45 days of Project Acceleration is above the 40 days a standard quote carries; a person should confirm the scope.

5. Braze Pro quote with a four-year term: The agent resubmits after fixing the errors

The agent's request. Please quote Braze Enterprise for 120 thousand monthly active users on a 3-year term. It includes advanced experimentation with the BrazeAI Agent Console and enterprise governance. The services are Onboarding and Migration and 45 days of Project Acceleration. The plan buys 80 blocks of 100,000 Action Credits for 20,000 thousand emails, 500 thousand SMS messages, 2,000 thousand RCS messages and 100 thousand WhatsApp messages. An extra discount of 12 percent is applied. The quote states an annual total of $330,640.00. It is ready to send.

Verdict: Needs approval.

  • Extra discount above sales authority. An extra discount of 12 percent is above the 5 percent a sales rep can give; a deal desk should confirm it.
  • Large project acceleration. 45 days of Project Acceleration is above the 40 days a standard quote carries; a person should confirm the scope.
  • Quote summary. Braze Enterprise edition, 120 thousand monthly active users, 22 percent total discount, estimated annual total of $330,640.00 at modeled prices.

6. Braze Pro quote with a four-year term: The agent resubmits after fixing the errors

The agent's request. Please quote Braze Enterprise for 120 thousand monthly active users on a 3-year term. It includes advanced experimentation with the BrazeAI Agent Console and enterprise governance. The services are Onboarding and Migration and 40 days of Project Acceleration. The plan buys 80 blocks of 100,000 Action Credits for 20,000 thousand emails, 500 thousand SMS messages, 2,000 thousand RCS messages and 100 thousand WhatsApp messages. An extra discount of 5 percent is applied. The quote states an annual total of $341,800.00. It is ready to send.

Verdict: Allowed.

  • Quote summary. Braze Enterprise edition, 120 thousand monthly active users, 15 percent total discount, estimated annual total of $341,800.00 at modeled prices.

Narration transcript

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The text of the narrated walkthrough, step by step.

  1. Welcome to a demo of Predictika's Validator. An AI sales agent prepares an annual Braze platform quote: the edition (Braze Go, Select, Pro or Enterprise), the contract term, the monthly active users, and more. Before it goes out, the agent sends it to Predictika, which checks it against a declarative model of how those choices fit together and returns a verdict, every reason and the total it computed.
  2. I will start with the first request by the agent.
  3. The agent says. Please quote Braze Go for 300 thousand monthly active users on a 2-year term. It includes Predictive AI, the expanded BrazeAI Decisioning Studio add-on and the Premier support plan. The rest of the request is on screen. The quote states an annual total of $329,972.00.
  4. Before it goes out, the agent calls the validator.
  5. Blocked, with eight findings, all in one answer. Braze Go is quoted for up to 250 thousand monthly active users; the quote has 300 thousand. Planned sends need 10,000 tenths of a thousand Action Credits; the quote buys 8,000 tenths of a thousand. Predictive AI, AI personalized recommendations, Message Prioritization and dashboard user groups start with Braze Pro; the quote has Braze Go. The other five are on screen.
  6. The validator returned eight blocking findings in one answer. A check that reads one field at a time would pass most of this; it shows only when the choices in the quote are checked against each other and against the stated total.
  7. What this shows: for add-ons and support that need a higher edition, a rules-based CPQ is error-prone for this.
  8. Now the agent resubmits.
  9. The corrected request. It changes the edition to Braze Pro, the Action Credits bought to 10 and the annual total stated on the quote to $507,365.00.
  10. It calls the validator again.
  11. Still blocked, with two findings, all in one answer. Deliverability at Scale is quoted for email senders; the quote plans 0 thousand emails. An extra discount of 18 percent is outside the 0 to 15 percent range.
  12. Six findings cleared. Still blocking: Deliverability service without email and extra discount out of range.
  13. The agent resubmits once more.
  14. The revised request. It changes the Action Credits bought to 15, the emails planned to 5,000, the extra discount to 5 percent and the annual total stated on the quote to $584,075.00.
  15. It calls the validator once more.
  16. This time the validator clears it.
  17. Both earlier findings are cleared.
  18. Eight problems caught in one call, fixed in two passes, and a clean $584,075.00 quote. That is the value of Predictika's validator: catching mistakes before they reach the customer. Now you can try the other scenarios yourself.